What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

Choose a product or service from one of these examples:

  • Fast food
  • Class of consumer product
  • Personal care
  • Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

  • Who determines ethical standards for advertising?
  • In what ways has advertising affected American culture?
  • What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
  • Discuss some of the critical issues that may arise from the following areas:
    • Children and advertising
    • Advertising in schools
    • Health and advertising
    • Political advertising
  • Find one example of a  specific commercial that strikes you as particularly creative and appealing:
    • What are the elements that are unusual?
    • What is the target group of the commercial?
    • How does the commercial appeal to consumers?
    • Why do you believe this commercial to be effective in brand

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