In this assignment you will write a short paper based on your own research and data collection results. Using the Internet, conduct a secondary data collection to investigate recent aging trends in the United States. The US Census Bureau website would be a good place to start. In your paper, consider the questions below.
- What data did you discover?
- What trend(s) can be inferred from this?
- What other sources of this type of data exist?
- How has the study of consumer behavior changed over the years?
- What could a marketing specialist do with this information?
- The paper should be 1 – 2 pages in length (double-spaced, 12 point font, Times New Roman).
- Cite your information and include a reference page (does not count towards length requirement.) For APA citation guidelines, please refer to the Tools & Resources page.