Personal Branding

One of the first marketing plans you will develop will be to market your personal brand. A personal brand is how you want to be seen. It will reflect your personality, your skills, and your experiences to tell the story of YOU. As with branding in business, your personal brand will differentiate you from others. Developing your own personal brand strategy will allow you to control how others see you. 



Read this article to better understand how to begin building your own personal brand: The Ultimate Guide to Creating a Personal Brand in 2022 

Using what you have learned, use the following questions to guide your writing:

  1. Explain the goals of your personal brand.
  2. What is your mission or vision?
  3. Who is your target audience and why?
  4. How will you implement your marketing plan for your personal brand?

Please use the MKTG630_U5_IP_Template to complete this assignment.

Botticello, Casey. (2021, Apr 9). The Ultimate Guide to Creating a Personal Brand in 2022. Retrieved from

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials. Find resources on how to write academically and use APA citations, including an example of Masters-level writing, in the Writing Style Guide for Master’s Students.



Individual Project Rubric

The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.


Expectation Points Possible Points Earned Comments
Assignment-Specific: Student has provided the goals of their personal brand. 30    
Assignment-Specific: Student has explained their mission or vision. 30    
Assignment-Specific: Student has identified their target market and explained their reasoning). 30    
Assignment-Specific: Student has explained how they will implement their marketing strategy plan. 30    
Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. 10    
Total Points 125    
Total Points Earned      

Below is personal information about me to guide this writing:


My Personal Brand Name ” The RN Herbalist”


I have been and RN for 13 years and Certified Clinical Master Herbalist for 8 years. 


 I formulate and hand-craft all things wellness. 

I teach others how to incorporate herbs into their daily life to heal/ support them on their wellness journey.


I am a 35 year old Afro-Caribbean Female.


My social media consists of videos on healthy eating, smoothie bowls, juicing, tea blend formulating and tea rituals, wellness routines, yoga, herbal education videos, how to formulate and make herbal wellness products.


As a clinical herbalist, my philosophy is rooted in the practice of Vitalism. This simply means that I strives to honor the wholeness and uniqueness of everyone. Additionally, my extensive experience as a Registered Nurse has given me the unique ability to alchemize the medical sciences within my scope providing you with effective support for modern day lifestyles.  

I believe that the healing process is a journey to be celebrated and that true healing comes from within. Our bodies are wise and resilient. They communicate to us through their language of signs and symptoms. When we learn how to listen to our body’s messages, we can begin to understand what is needed. We can then offer our body the tools it needs to nourish, tone, regenerate, and heal itself. We are natural beings, and so when we work with plants and other natural therapies, we can shift patterns of dis-ease toward new patterns of balance, vitality, and wellness.

(this excerpt I wrote is from my website I am currently building, I would like this included in the paper somehow).


My target audience is people who will relate to my content and lifestyle.


My aesthetic is vintage boho, I have lots of house plants, love drinking tea, listening to 90sR&b on my record player.


My passion is educating and teaching about everything herbs, from growing them to using them for everyday for healing. 


My goal is to eventually have an herbal education course and grow a community of herbalist. Supporting and mentoring them.


Herbalism retreats. etc

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