4 pages not including cover/references
There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customerâ€™s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.
Watch this video to learn more about demographics and psychographics:
Using what you have learned, use the following questions to guide your writing:
- Explain the purpose of demographics in marketing research.
- Describe examples of demographics and their impact on determining the customer group for a brand.
- What are psychographics and their purpose? Provide examples to illustrate your points.
- Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?
Please use the MKTG630_U3_IP_Template to complete this assignment.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials. Find resources on how to write academically and use APA citations, including an example of Masters-level writing, in the Writing Style Guide for Masterâ€™s Students.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. Itâ€™s the roadmap that can help you in the development of your IP.
|Expectation||Points Possible||Points Earned||Comments|
|Assignment-Specific: Student has demonstrated an understanding of the purpose of demographics in marketing research.||30|
|Assignment-Specific: Student has demonstrated an understanding of the impact of demographics on determining customer groups for brands.||30|
|Assignment-Specific: Student has demonstrated an understanding of the purpose of psychographics in marketing research.||30|
|Assignment-Specific: Student has provided evidence to demonstrate an understanding of the need for both psychographics and demographics use in determining the target market.||25|
|Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors.||10|
|Total Points Earned|