Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART Goals are Specific, Measurable, Attainable, Relevant, and Time-Bound. These goals are applicable in business as well as for yourself. In this assignment, you will combine these purposes. You are a future entrepreneur. You have a new product or service that you have created, and you are getting ready to launch your new brand. While putting together your marketing strategy plan, you should consider some of the important goals in marketing.
Read this article to understand “10 SMART Goals in Marketing (and Why They Are Important)â€. 10 SMART Goals in Marketing (and Why They’re Important) | Indeed.com
Watch this video to better understand how to set SMART goals for digital marketing. How To Set Goals For Digital Marketing That You Can Actually Reach
Using what you have learned, use the following questions to guide your writing:
- Describe the name of your brand and the product and/or service that will launch your business.
- Provide a SMART goal that you will need to meet to launch your product and explain the reasoning for these goals.
- Why is this goal relevant to your business and how would you attain it?
- Please explain why it is important to be SMART when setting goals for your business?
Please use the MKTG630_U2_IP_Template to complete this assignment.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials. Find resources on how to write academically and use APA citations, including an example of Masters-level writing, in the Writing Style Guide for Master’s Students.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.
| Expectation | Points Possible | Points Earned | Comments |
| Assignment-Specific: Student has described the name of the brand and the product/service that will launch the brand. | 25 | ||
| Assignment-Specific: Student has provided a SMART goal to launch the product and explained the reasoning. | 30 | ||
| Assignment-Specific: Student has explained the relevance of the goal to the business and explained how to attain the goal. | 30 | ||
| Assignment-Specific: Student has explained the importance in being SMART when goal-setting for a business. | 30 | ||
| Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. | 10 | ||
| Total Points | 125 | ||
| Total Points Earned |
